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DOCU$68.22

DocuSign Inc.

Last Updated
Sep 3, 2026about 1 month ago
Moat & Trend
Management
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Competitive Radar

Moat Score

55/100

Executive Summary

DocuSign has a genuine but not impregnable competitive advantage. Its brand is still the category shorthand for electronic signatures, and the product is embedded in many enterprise and SMB workflows through templates, APIs, compliance archives, and counterpart signatures. That creates meaningful, though not permanent, switching friction. However, the core signing function is easy for large software platforms to bundle, and Adobe remains a credible alternative. The key reason the moat is not wider is that DocuSign’s advantages are strongest at the application layer, not in a protected asset or natural monopoly. The 2024 move into Intelligent Agreement Management is important because it could extend the platform into higher-value workflow software, deepening lock-in over time. The moat looks real, but bounded.

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Last Updated
Sep 3, 2026about 1 month ago
Target Price
Analyst Consensus
FAIR VALUE
Financial Strength

Financial Score

67/100

Executive Summary

DocuSign’s standout strength is its ability to convert stable subscription revenue into robust cash flow, with TTM free cash flow of $1.06B and an improving 34.09% margin. Revenue has climbed from $2.11B to $3.22B across FY2022-FY2026, with TTM revenue of $3.29B and operating margin reaching 10.64%, showing real operating leverage. That said, bottom-line quality is less uniform: FY2025 net income was inflated by a roughly $820M tax benefit, and the balance sheet remains somewhat tight, with current assets of $1.26B below current liabilities of $1.89B and a current ratio of 0.67. Liquidity is softened by solid cash and modest debt, while leverage has improved sharply. Overall, DOCU presents a mixed but improving profile—sound cash generation and profitability, offset by constrained liquidity and less durable earnings—consistent with its mid-range ratings.

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Frequently asked questions about DocuSign Inc.

Does DocuSign Inc. (DOCU) have an economic moat?
MoatScan AI rates DocuSign Inc. (DOCU) 55/100 for moat strength, assessed across five sources of competitive advantage: network effects, switching costs, intangible assets, cost advantages and efficient scale. DocuSign has a genuine but not impregnable competitive advantage.Sign in free to see the Moat Type verdict and the pillar-by-pillar reasoning.
What is DocuSign Inc.'s moat score?
DocuSign Inc. (DOCU) has a moat score of 55/100. The score is a weighted average of five pillar ratings: network effects, switching costs, intangible assets, cost advantages, and efficient scale. A higher score means the competitive advantages MoatScan AI identifies are wider and more durable.Sign in free to see each pillar rating, the Moat Type verdict and the moat trend.
How does DOCU's share price compare with its estimated fair value?
MoatScan AI estimates DOCU's intrinsic value with a discounted cash flow (DCF) model and shows how that estimate compares with the market price at the time of analysis. The estimate updates with each new financial analysis and is a research estimate, not a recommendation.Sign in free to see the fair value estimate and how it compares with the price.
What is DocuSign Inc.'s fair value estimate?
MoatScan AI derives DocuSign Inc.'s (DOCU) fair value per share from a discounted cash flow (DCF) model built on the company's reported financials, analyst growth forecasts, and a discount rate reflecting its cost of capital. The Financial Analysis tab shows the estimate alongside every assumption behind it.Sign in free to see the estimate and the full assumptions behind it.

Disclaimer: The analysis on this page is generated by AI and is provided for informational purposes only. It does not constitute financial advice, investment recommendations, or an offer to buy or sell any security. Always conduct your own due diligence and consult a qualified financial adviser before making any investment decisions. MoatScan AI is an educational research tool. It is not licensed or registered with the Securities Commission Malaysia or any other financial regulator, and it holds no positions in, and receives no compensation from, any company analysed.