ULTA$546.78
Ulta Beauty, Inc.
Moat Score
45/100
Ulta Beauty has a real but limited competitive advantage built on brand familiarity, a broad assortment spanning prestige and mass beauty, a large store base, and a loyalty program that encourages repeat shopping. The in-store salon and omnichannel model add convenience and some customer habit formation, while private-label offerings and merchandising scale provide incremental support. Even so, beauty retail is highly visible, heavily advertised, and easy for consumers to compare across channels, which keeps pricing power and customer lock-in constrained. Ulta’s advantages are better described as durable execution strengths than as a deeply protected structural moat. The business merits a Narrow Moat label, and the trend appears Stable rather than improving or deteriorating materially.
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Financial Score
69/100
Ulta Beauty’s most notable strength is its consistently robust cash generation, with operating cash flow around $1.34B-$1.50B and TTM free cash flow of $1.15B, comfortably funding reinvestment and substantial repurchases. That said, the overall profile is becoming more mixed: revenue expanded from $8.63B to $12.39B over FY2022-FY2026, but operating margin has compressed from 16.05% to 12.37% as SG&A pressure outpaced sales, while net income softened after FY2024’s peak. The balance sheet remains workable, yet liquidity has tightened materially as cash and short-term investments fell to $213M and inventory rose to $2.41B, with current and quick ratios sliding to 1.35 and 0.20. Leverage is still manageable near 1.0x debt-to-equity, and growth expectations remain constructive. Overall, Ulta screens as a solid but moderating retailer, reflected in its mid-to-high-6/10 ratings.
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Frequently asked questions about Ulta Beauty, Inc.
- Does Ulta Beauty, Inc. (ULTA) have an economic moat?
- MoatScan AI rates Ulta Beauty, Inc. (ULTA) 45/100 for moat strength, assessed across five sources of competitive advantage: network effects, switching costs, intangible assets, cost advantages and efficient scale. Ulta Beauty has a real but limited competitive advantage built on brand familiarity, a broad assortment spanning prestige and mass beauty, a large store base, and a loyalty program that encourages repeat shopping.Sign in free to see the Moat Type verdict and the pillar-by-pillar reasoning.
- What is Ulta Beauty, Inc.'s moat score?
- Ulta Beauty, Inc. (ULTA) has a moat score of 45/100. The score is a weighted average of five pillar ratings: network effects, switching costs, intangible assets, cost advantages, and efficient scale. A higher score means the competitive advantages MoatScan AI identifies are wider and more durable.Sign in free to see each pillar rating, the Moat Type verdict and the moat trend.
- How does ULTA's share price compare with its estimated fair value?
- MoatScan AI estimates ULTA's intrinsic value with a discounted cash flow (DCF) model and shows how that estimate compares with the market price at the time of analysis. The estimate updates with each new financial analysis and is a research estimate, not a recommendation.Sign in free to see the fair value estimate and how it compares with the price.
- What is Ulta Beauty, Inc.'s fair value estimate?
- MoatScan AI derives Ulta Beauty, Inc.'s (ULTA) fair value per share from a discounted cash flow (DCF) model built on the company's reported financials, analyst growth forecasts, and a discount rate reflecting its cost of capital. The Financial Analysis tab shows the estimate alongside every assumption behind it.Sign in free to see the estimate and the full assumptions behind it.
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Disclaimer: The analysis on this page is generated by AI and is provided for informational purposes only. It does not constitute financial advice, investment recommendations, or an offer to buy or sell any security. Always conduct your own due diligence and consult a qualified financial adviser before making any investment decisions. MoatScan AI is an educational research tool. It is not licensed or registered with the Securities Commission Malaysia or any other financial regulator, and it holds no positions in, and receives no compensation from, any company analysed.