Does Zebra Technologies Corporation (ZBRA) have an economic moat?

MoatScan AI rates Zebra Technologies Corporation (ZBRA) 50/100 for moat strength, assessed across five sources of competitive advantage: network effects, switching costs, intangible assets, cost advantages and efficient scale. Zebra Technologies has a genuine but bounded moat built around workflow integration in barcode printing, scanning, rugged mobility, RFID, and increasingly software for retail, healthcare, logistics, and manufacturing.

What is Zebra Technologies Corporation's moat score?

Zebra Technologies Corporation (ZBRA) has a moat score of 50/100. The score is a weighted average of five pillar ratings: network effects, switching costs, intangible assets, cost advantages, and efficient scale. A higher score means the competitive advantages MoatScan AI identifies are wider and more durable.

Is ZBRA stock overvalued or undervalued?

MoatScan AI answers this by estimating ZBRA's intrinsic value with a discounted cash flow (DCF) model, then comparing that estimate to the current market price. A share price meaningfully below the estimate is flagged undervalued; meaningfully above it, overvalued. The estimate updates with each new financial analysis.

What is Zebra Technologies Corporation's fair value estimate?

MoatScan AI derives Zebra Technologies Corporation's (ZBRA) fair value per share from a discounted cash flow (DCF) model built on the company's reported financials, analyst growth forecasts, and a discount rate reflecting its cost of capital. The Financial Analysis tab shows the estimate alongside every assumption behind it.

Back to Database

ZBRA$368.51

Zebra Technologies Corporation

Last Updated

Aug 22, 20266 days ago

Moat & Trend

Management

AI Impact

Competitive Radar

Moat Score

50/100

Executive Summary

Zebra Technologies has a genuine but bounded moat built around workflow integration in barcode printing, scanning, rugged mobility, RFID, and increasingly software for retail, healthcare, logistics, and manufacturing. The company’s installed base, channel relationships, and enterprise trust make it expensive to replace, while its patent estate and brand reinforce credibility. However, the business lacks true network effects, does not enjoy monopoly-like scale, and faces capable rivals such as Honeywell, Datalogic, and low-cost OEMs. Zebra’s recent push into Workcloud, machine vision, robotics, and private 5G suggests the moat can deepen as software and automation attach more tightly to customers’ operations. Even so, the edge is still best described as durable but limited: enough for a Narrow Moat, not a Wide one.

Network Effects

Minimal Ecosystem Pull

Pillar Strength

3/10

Zebra has only limited network effects. The core barcode, RFID, and rugged-device business does not become dramatically more valuable as more customers use it, because most buyers care about device performance, service, and integration rather than cross-user interaction. There is some ecosystem reinforcement from developers, systems integrators, channel partners, and enterprise software that is built around Zebra workflows, but customers can usually multi-home across suppliers and standards remain open. The company’s newer software and automation products may increase ecosystem stickiness at the margin, yet this still looks more like product breadth and channel pull than a true self-reinforcing network.

Switching Costs

Workflow Embedded Stickiness

Pillar Strength

7/10

Switching costs are meaningful because Zebra products sit inside operating processes, not on the edge of them. Retailers, hospitals, warehouses, and parcel networks often embed Zebra printers, scanners, mobile computers, RFID systems, and device-management software into labeling, inventory, and fulfillment workflows. Replacing them can require revalidation, staff retraining, peripheral changes, and integration work with ERP, warehouse, and point-of-care systems. The friction is not absolute; customers can dual-source or switch at renewal, and smaller buyers can move more easily. Still, once Zebra is standardized across a site or fleet, the operational disruption tends to favor staying put.

Intangible Assets

Patents and Brand

Pillar Strength

7/10

Zebra’s intangible assets are solid, anchored by a long-standing brand in enterprise capture hardware, a large installed base, and roughly 8,000 patents and applications worldwide. That patent estate matters in areas such as RFID, machine vision, and mobile computing, where product design and integration know-how are harder to copy than a basic scanner enclosure. The brand also signals reliability to buyers that cannot afford downtime. However, these assets do not confer the kind of legally enforced exclusivity seen in pharmaceuticals or network infrastructure. Competitors can still engineer comparable devices, so the advantage is real but mostly execution-based rather than impregnable.

Cost Advantages

Moderate Scale Benefits

Pillar Strength

4/10

Zebra has some scale benefits, but they are not decisive enough to classify as a strong cost moat. Its global manufacturing footprint, procurement leverage, and installed-base servicing support good unit economics, especially in consumables and replacement devices tied to the base. Zebra can also spread R&D over a broad portfolio spanning printers, scanners, mobile computers, software, and automation. Even so, rivals such as Honeywell and Datalogic operate in similar segments, and lower-cost Asian OEMs can pressure hardware pricing. The company’s cost position is therefore better than a small niche vendor’s, but not structurally lower in a way that would be hard for peers to contest.

Efficient Scale

No Natural Monopoly

Pillar Strength

4/10

Zebra does not operate in a natural monopoly or tightly regulated market, so efficient scale is only modest. The company competes in a global, multi-player industry with several credible suppliers of printers, scanners, mobile devices, and related software. Customers usually want at least two sourcing options, which keeps entry and expansion viable for rivals. Zebra does enjoy pockets of scale in highly specialized categories such as rugged mobile computing, RFID, and enterprise label printing, where customers value proven reliability and support. But the overall market is not so concentrated that newcomers are economically excluded, and the competitive set remains deep enough to cap pricing power.

Moat Type & Trend

Why this company earns its moat rating, and where the moat is heading

Moat Type

Narrow Moat

Trend

Positive

Why This Rating

Zebra fits Narrow Moat rather than Wide because its advantage is real but confined to specific workflows, not the broader technology stack. Customers standardize on its printers, scanners, rugged mobile computers, and associated software because integration, training, and peripherals create meaningful inertia, and that installed base should still matter in 20 years. But the company does not control a two-sided network, its products are not irreplaceable, and enterprise buyers can still multi-source or shift volumes to Honeywell, Datalogic, or lower-cost OEMs. That combination supports durability, but not the breadth or inevitability of a Wide Moat.

Why This Trend

The moat is improving because Zebra is steadily shifting from standalone hardware toward software and workflow ownership. Workcloud, Reflexis, machine vision, robotics, and private 5G partnerships deepen integration and increase the cost of changing vendors. If those offerings keep attaching to the installed base and recurring revenue grows faster than hardware, customer lock-in should strengthen further. The trend would turn Stable or Negative if software adoption stalled and Zebra reverted to competing mainly on devices, where pricing pressure and substitution are easier.

Management Quality Assessment

Evaluating leadership track record, capital allocation, and governance

Verdict

Strong

Bill Burns has been CEO since March 2023 after several years running Zebra’s product strategy, so his direct CEO track record is still relatively short. Zebra is not founder-led; it has long been run by professional managers, which has helped maintain continuity rather than personality risk. Capital allocation looks disciplined: ROIC remains high at roughly 26% TTM, the company has repurchased shares consistently, and recent authorizations suggest excess cash is being returned while R&D and selective acquisitions are still funded. Burns received about $13.9 million in total pay, mostly variable, which appears broadly aligned with performance. Insider ownership is low at about 0.07% and direction is unclear, but the board is largely independent with no major governance red flags.

Key Highlights

Burns became CEO in March 2023, giving Zebra a newer chief executive but one with deep internal operating experience from overseeing product and solution strategy. That reduces succession risk, though his standalone CEO record is still limited.
Zebra’s capital allocation has been shareholder-friendly: ROIC is about 26% TTM, and the company has returned more than $1.7 billion through buybacks since 2019, with another $1 billion authorization approved in 2026.
M&A has been used to broaden the platform into software, robotics, machine vision, and self-service, including deals such as Fetch Robotics, Matrox, and Elo. The acquisitions appear strategic, though the acquisition-heavy mix means execution discipline remains important.
Governance appears solid, with eight of ten directors independent, separate chair and lead independent director roles, and no obvious related-party or control issues. Executive pay is heavily performance-linked, which supports alignment, though insider ownership is modest.

AI Impact Assessment

Evaluating how AI strengthens or disrupts existing moat pillars

AI Opportunity

6/ 10

AI Threat

6/ 10

Net AI Impact

0Neutral

Net verdict: Net Pressure. Zebra's moat rests on an installed base of rugged devices, enterprise workflow software (Mobility DNA, Workcloud), and data captured from scanners, RFID, location and sensor networks. AI can strengthen that moat when it is embedded at the edge—vision models, Companion AI, and AI Blueprints can increase switching costs by automating inventory, task orchestration and exception handling across frontline workflows. But the same AI wave lowers barriers to entry in AIDC: smartphone cameras, generic vision models and low-cost hardware can replicate parts of scanning and machine-vision functionality, especially where customers want cheaper deployments. The key near-term uncertainty is whether Zebra converts its data and software base into recurring AI services faster than hardware margins erode.

AI Opportunity Highlights

Frontline AI Blueprints and AI Enablers can harden Zebra's workflow software stack by automating repeatable tasks on top of its installed device base, increasing switching costs.
Zebra's captured telemetry from scanners, RFID, location, and environmental sensors gives it proprietary operational data that can improve inventory, labor, and demand models.
Companion AI and Workcloud can convert existing hardware relationships into recurring software and orchestration revenue rather than one-time device sales.
Acquisitions and in-house work in vision, OCR, and high-speed scanning create edge-AI capabilities that are difficult for general-purpose software vendors to replicate quickly.
AI-enabled demand intelligence and task orchestration can deepen Zebra's role in retail, logistics, healthcare, and manufacturing operations, making it more embedded in customer workflows.

AI Threat Highlights

Smartphone cameras paired with AI can substitute for parts of barcode scanning and image-capture use cases, pressuring dedicated scanner differentiation.
Foundation-model commoditization reduces the uniqueness of OCR, vision, and workflow automation features that were previously software differentiators.
Low-cost device makers can bundle acceptable AI functionality into commodity handhelds, increasing price competition in Zebra's hardware lines.
If customers standardize on vendor-neutral robotics or AMR orchestration layers, Zebra could be bypassed in warehouse automation workflows.
As AI becomes table stakes in frontline software, Zebra's margin mix remains exposed if hardware commoditizes faster than subscription revenue scales.

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Last Updated

Aug 22, 20266 days ago

Target Price

Analyst Consensus

FAIR VALUE

Financial Strength

Financial Score

63/100

Executive Summary

Zebra Technologies’ most notable strength is its improving cash-generation profile, with operating cash flow and free cash flow rebounding strongly after FY2023 and holding near $1 billion on a TTM basis. Revenue has recovered from the FY2023 drop, and margin performance is respectable, with gross margin near 48% and operating margins back in the mid-teens, supporting solid earnings potential despite some softness from rising SG&A, R&D, and tax normalization. However, this operating recovery is tempered by a more strained balance sheet: current liabilities exceed current assets, debt has risen, and tangible book value remains negative, creating a clear liquidity and solvency tension. Growth and analyst expectations are constructive, but profitability and returns have eased from their peaks. Overall, Zebra presents a mixed but fundamentally sound profile, with strong cash flow and growth prospects offset by balance-sheet pressure, consistent with its mid-range ratings.

Income Statement

Revenue · Margins · Profitability

Section Score

6.5/10

Revenue fell sharply in FY2023 after FY2022, then recovered in FY2024–FY2025, with TTM growth of 8.4% slightly ahead of FY2025, suggesting steady but not accelerating momentum. Gross margin improved from about 45% in FY2022 to roughly 48% in FY2024–FY2025, while operating margin recovered to the mid-teens after FY2022 weakness, though TTM operating margin is modestly below FY2025 as SG&A and R&D rose. Net income is volatile: FY2022 was hit by unusually large other expense, FY2024 benefited from better operating leverage, and FY2025 tax expense normalized higher. Assuming this is an industrial/tech hardware company, margins are respectable but not exceptional versus peers. Key risks are expense inflation, reliance on margin recovery, and non-operating swings affecting earnings quality.

Financials are in millions USD unless otherwise specified

Metric	TTM	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Jun 30, 2026	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021
Revenue	5,847	5,396	4,981	4,584	5,781	—
Revenue Growth	8.36%	8.33%	8.66%	-20.71%	—	—
Net Income	539	419	528	296	463	—
Net Income Growth	28.64%	-20.64%	78.38%	-36.07%	—	—

Data as of Jun 30, 2026

Balance Sheet

Assets · Liabilities · Equity

Section Score

4.5/10

Zebra Technologies shows a mixed but increasingly strained balance sheet. Cash remains modest at $157 million TTM versus $125 million in FY2025, while total current assets of $2,062 million are well below total current liabilities of $3,998 million, producing a sharply negative working capital position of $1,936 million. Receivables have risen to $1,046 million and inventory is steady around $733 million, but these assets do not offset the liquidity gap. On the solvency side, total liabilities of $5,202 million exceed equity of $3,435 million, and total debt has increased to $2,962 million. Shareholders’ equity is broadly stable over time, but the sharp TTM liability jump and persistent negative tangible book value are clear red flags.

Financials are in millions USD unless otherwise specified

Metric	TTM	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Jun 30, 2026	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021
Total Current Assets	2,062	1,796	2,440	1,672	1,883	—
Total Assets	8,637	8,502	7,968	7,306	7,529	—
Total Current Liabilities	3,998	1,852	1,704	1,598	2,332	—
Total Liabilities	5,202	4,914	4,382	4,270	4,796	—

Data as of Jun 30, 2026

Cash Flow Statement

Operations · Investing · Financing

Section Score

6.5/10

Cash generation has improved meaningfully, but it is still uneven. Operating cash flow was weak in FY2023 at -$4m, then rebounded to $1,013m in FY2024 and $917m in FY2025, with TTM CFO at $979m, slightly above the latest fiscal year. Free cash flow followed a similar path: -$91m in FY2023, then $954m in FY2024 and $831m in FY2025, with TTM FCF at $904m after modest capital spending of $75m in the period. Working capital swings were significant, especially the FY2023 outflow of $515m, though recent periods were more stable. Buybacks remained large, while debt issuance exceeded repayments, suggesting active but somewhat debt-supported capital allocation.

Financials are in millions USD unless otherwise specified

Metric	TTM	FY 2025	FY 2024	FY 2023	FY 2022
Period Ending	Jun 30, 2026	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022
Operating Cash Flow	979	917	1,013	-4	488
Operating Cash Flow Growth	6.76%	-9.48%	25,425.00%	-100.82%	—
Free Cash Flow	904	831	954	-91	413
Free Cash Flow Growth	8.78%	-12.89%	1,148.35%	-122.03%	—

Data as of Jun 30, 2026

Key Ratios

Liquidity · Leverage · Efficiency · Returns

Section Score

6.5/10

Zebra Technologies shows very strong short-term liquidity, with current and quick ratios remaining far above 1.0 across the period, though both eased from the 2024 peak in the latest figures. Leverage is moderate and generally manageable, with debt-to-equity moving in a contained range and not showing an unstable upward trend. Efficiency is steady to slightly better, as asset turnover improved modestly in the latest period after several flat years. Profitability is good but not consistently improving: gross margin held near 48%, operating and net margins improved in 2024, then softened in the most recent period, while ROE and ROA also came down from their peaks. Overall, the profile is solid, with liquidity and margins offset by some recent cooling.

Ratios are dimensionless unless otherwise noted

Metric	Current	FY 2025	FY 2024	FY 2023	FY 2022
Period Ending	—	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022
Current Ratio	96.976	96.976	143.192	104.631	80.746
Quick Ratio	57.613	57.613	102.523	54.318	43.868
Profit Margin	7.77%	7.77%	10.60%	6.46%	8.01%
After Tax ROE	11.678	11.678	14.724	9.75	16.941
Return on Assets	6.24%	4.93%	6.63%	4.05%	6.15%
Debt to Equity	0.86	0.75	0.66	0.8	0.8
P/E Ratio	32.99	24.48	52.48	30.54	29.17
Forward P/E	16.56	13.42	24.57	22.08	13.68

Data as of Dec 31, 2025

Growth

Revenue · EPS · Valuation · Estimates

Section Score

7.5/10

Zebra Technologies shows a clear recovery pattern after a sharp revenue decline from 5.78B USD to 4.58B USD, followed by a rebound to 4.98B USD and then projected growth to 5.40B USD, 6.22B USD, and 6.59B USD. That suggests a transition from contraction to steadier compounding, with the forward outlook implying improving demand. EPS has been more volatile, but the forecast path from 21.12142 to 22.25203 points to continued earnings growth that outpaces revenue, which supports margin expansion. Analyst sentiment is constructive: the consensus is Buy, with 16 analysts and a wide but positive target range of 292.02 to 455 USD. The recommendation mix softened slightly, with Strong Buy edging down and Hold inching up, but overall tone remains stable.

Analyst Price Targets

Low$292.02-20.76%

Median$414+12.34%

Average$405.31+9.99%

High$455+23.47%

BuyConsensus rating based on analyst coverage

16 analysts

Recommendation Trends

Rating	Aug '26	Jul '26	Jun '26	May '26
Strong Buy	3	3	4	4
Buy	9	9	10	10
Hold	5	5	4	4
Sell	0	0	0	0
Strong Sell	0	0	0	0
Total	17	17	18	18

Forecast · Analyst Estimates

Revenue This Year6.22B

+15.30%from 5.40B

FY 2026

Revenue Next Year6.59B

+5.90%from 6.22B

FY 2027

EPS This Year· non-GAAP adj.21.12

+33.34%

FY 2026

EPS Next Year· non-GAAP adj.22.25

+5.35%

FY 2027

Historical · Reported Actuals

Metric	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Revenue	5.40B	4.98B	4.58B	5.78B	—
Revenue Growth	+8.33%	+8.66%	-20.71%	—	—
EPS (GAAP diluted)	8.18	10.18	5.72	8.80	—
EPS Growth	-19.65%	+77.97%	-35.00%	—	—

Revenue in USD · EPS per share · Price targets in USD

Data as of Dec 31, 2025 · Forecast EPS is analyst non-GAAP adjusted; historical EPS is GAAP diluted — not directly comparable.

Fair Value Estimation

DCF · +1.3% Margin of Safety · Fairly Valued

AI Fair Value Estimate (DCF)

$373.29vs$368.51

Margin of Safety+1.3%

Fairly Valued — Trading near intrinsic value

A discounted cash flow framework fits Zebra Technologies because the business is cash-generative and its operating profile can be modeled through a multi-year revenue and margin ramp. The projected path suggests expanding EBITDA margins with disciplined capex intensity, while free cash flow growth outpaces revenue early on and then normalizes, implying a gradual growth fade into a mature terminal rate.

AI Valuation Verdict

A DCF is the right lens for Zebra Technologies because valuation depends on the durability of its cash conversion, margin expansion, and reinvestment discipline over time. Using a 9.8% discount rate and 3.5% terminal growth, the model assumes revenue rising from $5.67 billion to $8.49 billion over seven years, with free cash flow increasing from $666 million to $1.74 billion as margins improve and capex stays controlled. The resulting fair value is $373.29 per share versus a current price of $368.51, implying only 1.3% upside and a verdict of Fairly Valued. A higher WACC or weaker margin durability would pressure value, while stronger operating leverage or a lower discount rate would improve the case.

DCF Assumptions

WACC

9.8%

Weighted avg cost of capital

Revenue Growth (7Y)

7.0%

CAGR assumption

EBITDA Margin

22.7%

Steady-state projection

CapEx / Revenue

1.4%

Capital investment

Terminal Growth

3.5%

Long-run growth rate

Projection Period

7 yrs

Explicit forecast horizon

Projected Cash Flows

Values in millions USD

Year	Revenue	EBITDA	FCF	Discounted FCF
Yr 1	5,670	946	666	607
Yr 2	5,989	1,144	916	760
Yr 3	6,458	1,379	1,038	784
Yr 4	6,781	1,603	1,257	865
Yr 5	7,412	1,904	1,470	921
Yr 6	7,810	2,039	1,604	915
Yr 7	8,491	2,249	1,736	902
Terminal Value (PV)				14,823

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Last Updated

Aug 22, 2026

Short Term

Medium Term

Long Term

Price Outlook

$368.51Price at Analysis

The path of least resistance remains modestly higher, with a likely probe of the $372.01-$378.30 resistance band if buyers defend the $366.38-$368.45 pivot zone. The main downside risk is a failed breakout that slips back toward $361.83 and then $355.07, where stronger support would need to hold to preserve the broader bullish structure.

Technical Overview

ZBRA’s technical profile is broadly constructive, with the stock trading well above its 50-day and 200-day moving averages and holding in Golden Cross territory after a recent crossover. That said, the near-term picture is less clean: RSI is overbought and MACD has turned bearish below its signal, suggesting the stock may need to digest gains before the next leg higher. The intermediate and long-term trends remain intact, supported by a strong uptrend and an upper-third 52-week range position. The key levels to monitor are the $368.45-$369.35 area, which acts as the first battleground, and the $383.57-$386.23 zone above, where trend continuation would become more meaningful. On the downside, $355.07 is the most important structural support to watch.

Short Term

1 to 4 weeks

Neutral

ZBRA remains technically extended in the near term, with price sitting well above the 20-day MA and pressing near the upper Bollinger Band, which often invites consolidation after a strong run. However, RSI at 76.4 is overbought and MACD is bearish below its signal, so momentum is no longer fully confirming the upside even though the broader short-term trend is still constructive.

Key Indicators

Price vs 20-day MA+6.80% above

Price vs 50-day MA+26.69% above

RSI (14-day)76.4

RSI InterpretationOverbought

MACD TrendBearish (below signal)

Bollinger PositionUpper half

Volume TrendNeutral

Support

$361.83$359.02$354.46

Resistance

$370.94$373.41$378.30

The closest short-term level is the daily pivot point at $366.38, with immediate resistance at $370.94 just overhead and stronger resistance at $373.41 and $378.30 above that. Support sits at $361.83 and $359.02, and a 1–4 week test of the first resistance band is likely if the recent momentum extends, while the first support area remains the key pullback zone.

Medium Term

1 to 6 months

Bullish

The medium-term setup remains favorable because price is comfortably above both the 50-day and 200-day moving averages and the stock is in Golden Cross territory following a recent cross. The uptrend and upper-third 52-week range position indicate a strong intermediate trend, though the elevated reading versus moving averages suggests gains may come with periodic pullbacks rather than a straight-line advance.

Key Indicators

Price vs 50-day MA+26.69% above

Price vs 200-day MA+46.21% above

52-Week Range PositionUpper third (91%)

Trend DirectionUptrend

MA Cross SignalGolden Cross territory

Relative Volume0.79x avg

Support

$368.45$362.67$354.23

Resistance

$369.35$372.01$383.57

Weekly pivot support at $368.45 is tightly aligned with price and sits near the daily pivot area, creating a clear confluence zone around the current level. Resistance at $369.35, $372.01, and $383.57 is likely to be tested over 1–6 months if the stock continues to hold above the 50-day MA, while $362.67 and $354.23 define the first meaningful downside shelves.

Long Term

6 months and beyond

Bullish

Structurally, ZBRA is still in a healthy long-term uptrend, trading far above the 200-day MA and residing near the top of its 52-week range. The recent Golden Cross reinforces the longer-horizon trend bias, and while the elevated Bollinger Bandwidth signals higher volatility, it does not detract from the underlying bullish trend backdrop.

Key Indicators

Price vs 200-day MA+46.21% above

52-Week High$386.23

52-Week Low$199.05

Distance from 52w High-4.6%

BB Bandwidth47.1%

MA CrossoverRecent Golden Cross (25 days ago)

Support

$355.07$325.42$309.62

The monthly structure frames $355.07 as the first major long-term support, with deeper buffers at $325.42 and $309.62 that would matter if the trend materially weakens. On the upside, the market remains positioned to challenge the 52-week high at $386.23 over a 6+ month horizon, with the upper monthly zone acting as the main structural ceiling until a breakout is confirmed.

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Frequently asked questions about Zebra Technologies Corporation

Does Zebra Technologies Corporation (ZBRA) have an economic moat?: MoatScan AI rates Zebra Technologies Corporation (ZBRA) 50/100 for moat strength, assessed across five sources of competitive advantage: network effects, switching costs, intangible assets, cost advantages and efficient scale. Zebra Technologies has a genuine but bounded moat built around workflow integration in barcode printing, scanning, rugged mobility, RFID, and increasingly software for retail, healthcare, logistics, and manufacturing.Sign in free to see the Moat Type verdict and the pillar-by-pillar reasoning.
What is Zebra Technologies Corporation's moat score?: Zebra Technologies Corporation (ZBRA) has a moat score of 50/100. The score is a weighted average of five pillar ratings: network effects, switching costs, intangible assets, cost advantages, and efficient scale. A higher score means the competitive advantages MoatScan AI identifies are wider and more durable.Sign in free to see each pillar rating, the Moat Type verdict and the moat trend.
Is ZBRA stock overvalued or undervalued?: MoatScan AI answers this by estimating ZBRA's intrinsic value with a discounted cash flow (DCF) model, then comparing that estimate to the current market price. A share price meaningfully below the estimate is flagged undervalued; meaningfully above it, overvalued. The estimate updates with each new financial analysis.Sign in free to see the fair value estimate, the implied upside or downside, and the verdict.
What is Zebra Technologies Corporation's fair value estimate?: MoatScan AI derives Zebra Technologies Corporation's (ZBRA) fair value per share from a discounted cash flow (DCF) model built on the company's reported financials, analyst growth forecasts, and a discount rate reflecting its cost of capital. The Financial Analysis tab shows the estimate alongside every assumption behind it.Sign in free to see the estimate and the full assumptions behind it.

Disclaimer: The analysis on this page is generated by AI and is provided for informational purposes only. It does not constitute financial advice, investment recommendations, or an offer to buy or sell any security. Always conduct your own due diligence and consult a qualified financial adviser before making any investment decisions.

ZBRA$368.51

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Frequently asked questions about Zebra Technologies Corporation

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